How It Works
A disciplined process without pretending every project follows the same clock.
The sequence is consistent, but timing depends on scope, access, approvals, creative needs, technical work, client feedback, and platform review.
Sun Media responsibilityClient inputShared review
01
Discovery Call & Marketing Audit
What Sun Media does
Review the business model, goals, offer, audience, current marketing, website, tracking, sales process, constraints, and immediate questions.
What the client may provide
Business context, access where appropriate, campaign history, target markets, budget context, and definitions of a useful outcome.
Typical deliverables
Audit notes, issue map, information requests, and a clearer statement of the problem.
What happens next
Sun Media identifies whether further research, preparation, remediation, or campaign planning is appropriate.
02
Research, Strategy & Proposal
What Sun Media does
Examine demand, audience hypotheses, channel roles, competition, messaging, measurement needs, scope, and dependencies.
What the client may provide
Product or service details, approved claims, customer knowledge, operational constraints, and stakeholder priorities.
Typical deliverables
Recommended scope, strategic rationale, proposed responsibilities, assumptions, and commercial proposal.
What happens next
Both sides review fit, access, responsibilities, limitations, and any legal or policy questions before work begins.
03
Creative, Landing Page or Website Preparation
What Sun Media does
Develop or improve the campaign assets needed for the approved strategy, which may include copy, ads, landing pages, forms, disclosures, or tracking preparation.
What the client may provide
Brand materials, accurate business information, approved claims, legal language, technical access, and timely feedback.
Typical deliverables
Campaign-ready creative, landing-page or website updates, form paths, review checklists, and implementation notes as scoped.
What happens next
Assets move through client review, technical checks, compliance readiness, and any required platform review.
04
Ad Account Setup & Campaign Launch
What Sun Media does
Configure campaign structure, audiences, locations, budgets, bids, creative, conversion events, quality controls, and launch documentation.
What the client may provide
Account access, payment readiness where applicable, final approvals, budget authorization, and business verification materials.
Typical deliverables
Configured campaigns, naming structure, tracking checks, launch checklist, and initial reporting view.
What happens next
Campaigns launch only when the agreed dependencies are sufficiently ready; platform review timing and decisions remain outside Sun Media’s control.
05
Reporting, Testing & Optimization
What Sun Media does
Review delivery, traffic, creative response, conversion signals, lead or sales feedback, placement quality, budget use, and operational context.
What the client may provide
Timely lead-quality feedback, sales or appointment context, offer changes, capacity updates, and access continuity.
Typical deliverables
Performance observations, test decisions, budget adjustments, creative or page recommendations, and documented next questions.
What happens next
Testing continues according to data quality, spend, business priorities, policy conditions, and the usefulness of available signals.
06
Scaling Proven Opportunities
What Sun Media does
Increase investment selectively where evidence, economics, compliance, and operational capacity support a larger test.
What the client may provide
Budget approval, fulfillment or service capacity, stable offer information, lead or sales feedback, and risk tolerance.
Typical deliverables
Scaling plan, budget guardrails, segment expansion, creative requirements, monitoring criteria, and stop conditions.
What happens next
Scale is treated as a new operating condition. Results may change as audience reach, competition, frequency, and market conditions change.
Sample planning framework
Readiness matters more than an arbitrary launch date.
- Business and offer information is accurate.
- Claims and required disclosures are approved.
- Creative and landing-page paths are functional.
- Tracking is tested within known limitations.
- Budgets and responsibilities are authorized.
- Lead handling or fulfillment can support demand.
